Payraw

Growth. AI. Canadian.

At the frontier of growth, AI, and memetics.

Building Private. Local. Free. The Boi Tokenomics editor, with prompt tags, commands and placeholders highlighted, and spelling, style and grammar suggestions underlined. Tokenomics. Perfect your prompts. Advanced prompt engineering for everyone. boitokenomics.com

Case studies

Lezzoo Backed by Y Combinator

+52% return on ad spend.

Paid growth for Lezzoo, Kurdistan’s leading on-demand super app, built for the Middle East. Measurement, acquisition and AI agents, end to end.

28×

ROAS, week 4

+22%

Value per customer

77%

Paid orders from TikTok

Read the case study

Return on ad spend, indexed

Four-week snapshot · all channels · Week 1 = 100

Indexed, not absolute. Revenue measured in AppsFlyer on a lifetime-value basis.
Boi Organic growth · AI agents

Zero to 50K followers, without paid media.

I launched Boi on Twitter in 2022 with no ad spend. What it taught me about attention now runs as Boi Agents: creators and creatives working alongside frontier AI agents.

10K

Followers, first week

30M

Impressions a month

2.1M

TikTok views, Agent One

Read the case study
Boi@boiaofs

🅱️🅱️🅱️

27 July 2022 · The first post

Likes
3,606
Reposts
2,047
Replies
1,963

Worked with

Scale

$10M+ in ad spend. Sustained 4 to 8×+ ROAS.

Growth

100M+ impressions. 100K+ followers.

Impressions
100M+

Across all platforms

Followers
100K+

Across YouTube, Instagram, TikTok, X, Facebook, LinkedIn

AI

Autonomous agents. At scale. Always on.

Active since 2 August 2024 · —

  • Claude Code online
  • Codex online
  • Gemini online
  • Open-source models online
weekly-report
  1. Parse
  2. Reconcile
  3. Report
queued

Memetics

Memetics. Anti-memetics. Tokens that shape the physical world. Stories that time travel. Ideas that translate across culture.

  • Cannes Lions, 2014 — Brands campaign
  • Publications, various — Art and culture
  • YouTube, 2018 — Long-form essays
  • Substack, 2025 — Essays and notes
  • Journalism, various — News and entertainment
  • Book, ongoing — In draft

Let’s build

◐

Paid

Acquisition, funnels, creative testing, retargeting, attribution.

◓

Organic

Audience growth and content systems, across every platform.

◯

AI Agents

Autonomous operations. Built on Claude, GPT, and open-source models.

◑

AI Customization

Open-source, fine-tuned, distillation, RAG, LoRA. Private and yours.

●

Storytelling

Narrative across video, essay, brand.

◉

Video

Direction, production, post. Long-form and short.

Let’s talk.