Payraw

Growth. AI. Canadian.

At the frontier of growth, AI, and memetics.

Payraw, photographed wearing a black POUTINE cap.

Worked with

Scale

$10M+ in lifetime ad spend. Sustained 4×+ ROAS.

Growth

100M+ impressions. 100K+ followers.

Impressions

100M+

Last 3 months · across all platforms

Followers

100K+

Across YouTube, Instagram, TikTok, X, Facebook, LinkedIn

AI

Autonomous agents. At scale. Always on.

Active since 2 August 2024 · —

Memetics

Memetics. Anti-memetics. Tokens that shape the physical world. Stories that time travel. Ideas that translate across culture.

Cannes Lions, 2018 — Brands campaign
Publications, various — Art and culture
YouTube, 2018 — Long-form essays
Substack, 2025 — Writing that compounds
Journalism, various — News and entertainment
Book, ongoing — In draft

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Paid

Acquisition that scales. Funnels, creative testing, retargeting, attribution.

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Organic

Audiences that compound. Content systems across every platform.

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AI Agents

Autonomous operations. Built on Claude, GPT, Gemini.

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AI Customization

Open-source, fine-tuned, RAG. Private and yours.

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Storytelling

Narrative across video, essay, brand.

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Video

Direction, production, post. Long-form and short.

Canadian, based in Toronto. Raised on J. R. R. Tolkien, Isaac Asimov, and the long shelf of philosophy and history books. Drawn to art across eras — from the classics through cubism, surrealism, the abstract. Music as soul resonance. Photography as a hobby. Cinema as scripture: Stanley Kubrick (2001 above all), Christopher Nolan’s geometries (Inception, Interstellar, the Batman trilogy), Denis Villeneuve (Arrival, Dune). Studying the generation of entrepreneurs who built great products: Steve Jobs’s taste and eye for the felt detail. Elon Musk’s tolerance for the impossible, and the work at SpaceX. Companies that outlast economic cycles. Spending every day working toward the incoming singularity, one sip of coffee at a time.

Payraw at golden hour, in front of a brick wall.